Analytics Workshop – Impacting Business Performance

Last night (24 Feb) Peter O’Neill of L3 Analytics talked about how to use analytics to improve a business’ bottom line. He explained a range of techniques and approaches to make the benefits of analytics accessible and achievable for businesses of all sizes and...

Intro to PPC – Pay-Per-Click – with ex-Google Manager

Deniz Utku, one of Turkey’s most prominent digital marketing specialists and a former manager at Google’s strategy and analytics department, came to London in December last year and gave our community a brilliant introduction to PPC covering: – The...

User Experience – Build Your UX Toolkit

Having a website is not an easy thing! Especially when it comes to an e-commerce platform which has to convert visitors into customers. How many times have you come across a bad website as a user? How many times have you stopped before making a purchase due to a bad...