Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It’s not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a home run in baseball. But let’s face it, it is rare that a...
Machine Learning for Digital Advertising

Machine Learning for Digital Advertising

When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But via digital marketing, we can access a large amount of information to identify what we are doing right and what we are...

Our Pro Bono Mentoring Reaching Into Local Government

Outreach Digital now hosts Free Digital Mentoring sessions for Charities, Professionals and Social Enterprises. Last month, we launched the new programme and helped 6 charities and social entrepreneurs on their projects in 1-to-1 sessions that covered a broad range of...