Data scaling and Digital Profiles

Data scaling and Digital Profiles

Recently, Florian Douetteau (CEO, @dataiku) explored how to overcome various technological and HR-related challenges faced by the industry with our members. He touched upon the topics like how artificial intelligence is crucial for the data for internal things, how...

Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It’s not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a home run in baseball. But let’s face it, it is rare that a...