Stephen Pratley – a CRO consultant at The Conversion Co – kindly agreed to answer our questions about A/B testing in marketing and why it is important to do it before launching new features. Let me ask you some general things thirst. What is A/B Test & What...
Recently, Florian Douetteau (CEO, @dataiku) explored how to overcome various technological and HR-related challenges faced by the industry with our members. He touched upon the topics like how artificial intelligence is crucial for the data for internal things, how...
What do marketing attribution and baseball have in common? Clue: It’s not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a home run in baseball. But let’s face it, it is rare that a...
Design is a tricky business. The things we design have to compel the eye: serving the purpose and understanding how to achieve this goal requires some knowledge of your audience and in particular, understanding how they think. Whilst each company will have a different...
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