Intro to PPC – Pay-Per-Click – with ex-Google Manager

Deniz Utku, one of Turkey’s most prominent digital marketing specialists and a former manager at Google’s strategy and analytics department, came to London in December last year and gave our community a brilliant introduction to PPC covering:
– The basics of Google AdWords
– The AW Account Structure
– Basic Keyword strategies
– Keyword Research Methods

Here are the slides for anyone who missed it or wants to view them again.

Introduction to PPC (Search Engine Marketing) from Outreach Digital

Read related posts below

It’s About What You Know AND Who You Know (How to Get Your First Client)

“It’s not about what you know, but who you know”, as the old adage goes. When it comes to getting your first client, whether as a freelancer or small business, this is what you’ll hear a lot...

10 Video Lessons on Personal and Professional Development

In current times full of uncertainties, we could either sit and worry or grow! Quit TikTok for now. OD carefully curated 10 development lessons to up the quality of your screen time. Although this...

Key Principles of A/B Testing [interview]

Stephen Pratley - a CRO consultant at The Conversion Co – kindly agreed to answer our questions about A/B testing in marketing and why it is important to do it before launching new features. Let me...

Copywriting is your sales executive: Steven Kent, CXL Certified Optimiser

Steven Kent has been a man of words for more than a decade, helping clients from dynamic start-ups to global brands like Microsoft, Intel and Sitecore. Taking us behind the scenes of content...

10 tech startups at the forefront of innovation

The ultimate listing of ground-breaking tech startups, as recommended by the founding editor of WIRED UK David Rowan David Rowan at outREACH Conference 2019 ©️...

SEMrush on Social Media Marketing

On Monday September 5th, we welcomed Olga, the Head of Social Media of SEMrush, to share some hands-on experience and actionable tips on social media integration with our members. As...

Data scaling and Digital Profiles

Recently, Florian Douetteau (CEO, @dataiku) explored how to overcome various technological and HR-related challenges faced by the industry with our members. He touched upon the topics like how...

Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It's not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a...

Machine Learning for Digital Advertising

When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But via digital marketing, we can access a large amount...

Read related posts below

STAY CONNECTED