Nowadays, growing an audience on social media is not as simple as just posting when you feel like it. A schedule is a must for a lot of businesses.
On Tuesday 18th November, Outreach Digital, a non-profit community of digital specialists in London, organized a workshop on scheduling posts on social media. Denisa Turkova, the production manager at BLaO Media Ltd, was the speaker who shared her experience. In case you missed it or want to refresh your memory, check out Denisa’s slides below or find out more at her blog.
She focused on managing streams and analytics for those who work with more than two platforms. “You probably feel you are getting lost in online jungle, spending too much time with catching up with trends, comparing platforms, reaching out for audience instead of focusing on core business”, she described the hassle such people were going through.
In order to manage all the channels efficiently, professionals use special systems and tools.
The most popular are:
• HootSuite
• Buffer
• TweetDeck
• SproutSocial
• SocialBaker
• Marketo
• HubSpot
• Socedo
You can schedule your messages on all different social networks — Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn on all these platforms. Then there will be no need to log in to each of the networks separately.
Denisa also recommended additional sources to catch up with the latest trends in SMM.
The Drum
Digital Trends
Brand Republic
Digital Marketing Magazine
