Design is a tricky business. The things we design have to compel the eye: serving the purpose and understanding how to achieve this goal requires some knowledge of your audience and in particular, understanding how they think.
Whilst each company will have a different target audience with different needs and pain points, there are some universal things that apply to all of us as human beings. This is what Ekaterina Solomeina explored last week during her presentation on UX and Behavioural Psychology.
If you’re interested in finding out how people make choices and how simple design elements impact our decision making, behaviour and perceptions, view the slides below:
Some interesting thoughts from our event’s Twitter feed:
Are you guys @outreachdigit enjoying the evening? Any questions to Ekaterina? @FLondonAcademy pic.twitter.com/U3Upkw9py6
— Kristina Donauskyte (@Dvidesimtrys) April 13, 2016
Pirates are the hardcore doers who will power your team: Turns out you also need pirates in your team to push #innovation @outreachdigit @FLondonAcademy pic.twitter.com/hiPtEMOTdq — Kristina Donauskyte (@Dvidesimtrys) April 13, 2016 Also, you need some brains… Happiness is very important to be creative:
#design #user and #tester brains are all needed to create things @flondonacademy @themindgym pic.twitter.com/fx5TRlFmrD — Outreach Digital (@outreachdigit) April 13, 2016
Happy people are more #creative @outreachdigit @themindgym @FLondonAcademy #design pic.twitter.com/lTbF2rsEsa
— Denisa Turkova (@Dtzz81) April 13, 2016
Avoid assumptions in your work:
We assume something is what it should be but we need to test! Don’t rely only on past results! #uxdesign pic.twitter.com/EnXEG764KF — Outreach Digital (@outreachdigit) April 13, 2016
Of course, feedback please!
PEOPLE NEED FEEDBACK on every level #behavioural #psychology #ux @themindgym @FLondonAcademy @outreachdigit
— michelle b (@thisismodus) April 13, 2016
Ekaterina Solomeina, founder of @FLondonAcademy starring with “Psychology and UX design” at @outreachdigit meet-up. pic.twitter.com/MxXkgN2iV1 — Andrey Smirnov (@russkie) April 13, 2016
Finally, we just had to take a selfie with Ekaterina 🙂
Selfie with Ekaterina Solomeina ! Did you enjoy the talk? Follow us for updates! @FLondonAcademy @themindgym pic.twitter.com/H4s50zi7GT
— Outreach Digital (@outreachdigit) April 13, 2016