Design is a tricky business. The things we design have to compel the eye: serving the purpose and understanding how to achieve this goal requires some knowledge of your audience and in particular, understanding how they think.

Whilst each company will have a different target audience with different needs and pain points, there are some universal things that apply to all of us as human beings. This is what Ekaterina Solomeina explored last week during her presentation on UX and Behavioural Psychology.

If you’re interested in finding out how people make choices and how simple design elements impact our decision making, behaviour and perceptions, view the slides below:

Some interesting thoughts from our event’s Twitter feed:

 Pirates are the hardcore doers who will power your team:   Turns out you also need pirates in your team to push #innovation @outreachdigit @FLondonAcademy pic.twitter.com/hiPtEMOTdq — Kristina Donauskyte (@Dvidesimtrys) April 13, 2016 Also, you need some brains…   Happiness is very important to be creative:

    Avoid assumptions in your work:


 

Of course, feedback please!

 

Finally, we just had to take a selfie with Ekaterina 🙂

Read related posts below

Key Principles of A/B Testing [interview]

Stephen Pratley - a CRO consultant at The Conversion Co – kindly agreed to answer our questions about A/B testing in marketing and why it is important to do it before launching new features. Let me...

Copywriting is your sales executive: Steven Kent, CXL Certified Optimiser

Steven Kent has been a man of words for more than a decade, helping clients from dynamic start-ups to global brands like Microsoft, Intel and Sitecore. Taking us behind the scenes of content...

10 tech startups at the forefront of innovation

The ultimate listing of ground-breaking tech startups, as recommended by the founding editor of WIRED UK David Rowan David Rowan at outREACH Conference 2019 ©️...

SEMrush on Social Media Marketing

On Monday September 5th, we welcomed Olga, the Head of Social Media of SEMrush, to share some hands-on experience and actionable tips on social media integration with our members. As...

Data scaling and Digital Profiles

Recently, Florian Douetteau (CEO, @dataiku) explored how to overcome various technological and HR-related challenges faced by the industry with our members. He touched upon the topics like how...

Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It's not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a...

Machine Learning for Digital Advertising

When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But via digital marketing, we can access a large amount...

Our Pro Bono Mentoring Reaching Into Local Government

Outreach Digital now hosts Free Digital Mentoring sessions for Charities, Professionals and Social Enterprises. Last month, we launched the new programme and helped 6 charities and social...

How Can Social Media Help Resolve the Refugee Crisis?

How Social Media Can Help Resolve Refugee Crisis? The refugee crisis that we experience today is the worst crisis since WWII. Hundreds of thousands of refugees arrived in Greece last year in order...